Who We Are

Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 9 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.

How You Will Make an Impact

Frida is seeking a strategic and hands-on VP, Controller to lead our global accounting and controllership function. This leader will be responsible for ensuring the integrity, accuracy, and timeliness of financial reporting, while driving operational excellence, system improvements, and strong internal controls to support a high-growth CPG business.

Responsibilities to include:

Financial Reporting & Controls

• Lead the accounting organization to ensure accurate, complete, and timely financial reporting in accordance with US GAAP.
• Oversee global consolidations, intercompany transactions, and month-end close processes.
• Manage internal controls, policies, and procedures to ensure compliance and mitigate risk.
• Serve as the primary liaison with audit and tax
• Oversee preparation and review of all tax filings, payments, and estimates to ensure compliance.

Treasury & Cash Management

• Lead treasury operations, including cash flow forecasting, working capital management, AP, and AR.
• Oversee customer and vendor terms, collections, and credit practices to optimize liquidity.
• Partner with financial institutions on banking operations and fraud prevention.

Systems & Process Improvement

• Provide leadership for ERP implementation, integration, and ongoing enhancements.
• Ensure the proper maintenance of the chart of accounts, inventory records, and accounting systems.
• Drive process improvements across finance, accounting, and operations to support scalability.

Business Partnership

• Partner with FP&A on financial statements, budgeting, and forecasting.
• Collaborate with Operations on inventory management, reconciliations, and reporting.
• Support executive leadership with timely cash flow and financial analysis.

What You Will Need

• Bachelor’s degree in Accounting, Finance, or related field (Master’s degree preferred).
• CPA required
• 15+ years of progressive accounting/finance experience, including 7+ years in leadership within a CPG environment.
• Demonstrated success in managing and developing high-performing teams.
• Deep knowledge of US GAAP, internal controls, and treasury operations.
• Strong systems orientation; experience with ERP implementation (NetSuite preferred).
• Advanced Excel and financial analysis skills; proficiency in Microsoft Office.
• Excellent communication skills with the ability to influence across functions.
• Highly motivated self-starter, comfortable in a fast-paced, entrepreneurial environment.

Who You Will Work With

Frida is an organization that values collaboration and community. As the VP, Controller, you will work closely with FP&A, Operations and People teams.

Our Ways of Working

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.

Why You Will Love Working at Frida

• Robust health benefits including:
• Comprehensive medical, vision, and dental plans
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability
• FSA & HSA
• 401k matching up to 4% with immediate vesting.
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater.
• Flexible paid pregnancy and parental leave.
• Weekly wellness programming designed to maximize personal time and minimize time spent investing in personal care outside of work hours. This includes a variety of programming such as in-office manicures & pedicures, blowouts, massages, and carwash services.
• Dog friendly office - feel free to bring your best buddy with you to work!
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
• Exclusive employee product discounts.

EEO

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Privacy Policy

By applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy: https://frida.com/pages/fridababy-job-applicant-privacy-policy

Agency and Third-Party Submissions

Please note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes.

Fraud Disclaimer

Fridababy LLC will never request personal information (i.e. Social Security number, bank account, or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods, not unofficial platforms such as WhatsApp, Telegram, or personal email accounts. All legitimate communication will come from an official @frida.com or @fridababy.com email address or through our verified recruiting partners.

If you receive any suspicious outreach claiming to represent Fridababy LLC, please report it to frida.hr@frida.com or cyber@frida.com. Your safety and privacy is our priority.