Who We Are

Parenting isn’t picture-perfect. It’s messy, hilarious, exhausting, and life-changing — sometimes all before noon. That’s where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the NoseFrida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We don’t shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.

You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorn’s leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we’re helping parents everywhere feel a little more human and a little less alone.

How You Will Make an Impact

At Frida, we’re on a mission to make parenthood a little less hard, and packaging plays a huge role in how our products come to life on shelf. We’re looking for a Senior Marketing Execution Manager to lead our Packaging workstream, driving projects from concept through production for both new product launches and brand refreshes.

This role blends creative operations and project management, partnering closely with our Creative, Brand, Product, R&D, PD Project Management, and Legal teams to bring packaging to life. You’ll manage timelines, resources, and budgets while keeping creative development on track from first brief to final dieline.

The ideal candidate has a deep understanding of the creative process, thrives in a collaborative environment, and knows how to balance creative excellence with operational precision. You bring structure to creativity and positivity to every challenge.

Responsibilities to include:

• Lead the end-to-end packaging development process across all brands and categories.
• Work hand in hand with creative teams to manage concepting, feedback, and artwork refinement.
• Manage project plans, budgets, and resourcing while proactively identifying and resolving roadblocks
• Lead key project meetings, including status updates, creative reviews, and post-mortem discussions, ensuring clarity, feedback, and action items are capture
• Collaborate cross-functionally to align on timelines, approvals, and production readiness.
• Partner with the Director of Project Management to refine and implement best practices that drive efficiency and scalability across the packaging workstream.
• Packaging projects with creative excellence, operational precision, and seamless cross-functional collaboration.
• Champion the adoption of new tools and processes that enhance the efficiency and effectiveness of the Marketing Execution team.
• Continuously improve workflows, communication, and collaboration across teams.
• Stakeholders are informed, deadlines are consistently met, and brand integrity is maintained across every packaging touchpoint.

What You Will Need

• 6–8 years of experience in marketing, creative operations, or packaging project management, ideally within an agency, CPG or retail environment.
• Deep understanding of creative development workflows, packaging production, and prepress or print processes.
• Clear direction, actionable feedback, and efficient workflows that enable great work to happen quickly.
• Proven ability to manage multiple complex projects and competing priorities with clarity, confidence, and composure.
• Experience partnering directly with creative teams, providing structured feedback, and guiding work from concept through production.
• Strong organizational, analytical, and problem-solving skills with a keen attention to detail.
• Excellent communication and relationship-building skills across creative, cross-functional, and external partners.
• Confidence and initiative, stepping in hands-on to remove roadblocks and drive progress even in ambiguous or fast-changing situations.
• Skilled in leveraging project management tools and systems to drive efficiency and transparency.
• A proactive, positive, and collaborative mindset with the ability to lead through influence and foster trust across teams.

Who You Will Work With

Frida is an organization that values collaboration and community. As the Senior Marketing Execution Manager, you will work closely with Creative, Brand, Product Development, Project Management, and Legal teams.

Our Ways of Working

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.

Why You Will Love Working at Frida

• Robust health benefits including:
• Comprehensive medical, vision, and dental plans
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability
• FSA & HSA
• 401k matching up to 4% with immediate vesting.
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater.
• Flexible paid pregnancy and parental leave.
• Weekly wellness programming designed to maximize personal time and minimize time spent investing in personal care outside of work hours. This includes a variety of programming such as in-office manicures & pedicures, blowouts, massages, and carwash services.
• Dog friendly office - feel free to bring your best buddy with you to work!
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
• Exclusive employee product discounts.

EEO

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Privacy Policy

By applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy: https://frida.com/pages/fridababy-job-applicant-privacy-policy

Agency and Third-Party Submissions

Please note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes.

Fraud Disclaimer

Fridababy LLC will never request personal information (i.e. Social Security number, bank account, or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods, not unofficial platforms such as WhatsApp, Telegram, or personal email accounts. All legitimate communication will come from an official @frida.com or @fridababy.com email address or through our verified recruiting partners.

If you receive any suspicious outreach claiming to represent Fridababy LLC, please report it to frida.hr@frida.com or cyber@frida.com. Your safety and privacy is our priority.