Parenting isn’t picture-perfect. It’s messy, hilarious, exhausting, and life-changing — sometimes all before noon. That’s where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the NoseFrida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We don’t shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.

You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorn’s leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we’re helping parents everywhere feel a little more human and a little less alone.

How You Will Make an Impact

Frida is seeking a Senior Manager of Accounting to lead cost accounting and ensure accurate, timely, and compliant financial reporting. This role will partner cross-functionally to support business goals, improve processes, and deliver clear financial insights. Key responsibilities include overseeing reporting, budgeting, forecasting, audit preparation, and financial analysis. This is a high-impact role for someone who thrives in a fast-paced consumer goods environment and wants to contribute directly to company growth.

Key Responsibilities:

• Financial Statements & Reporting
• Support accounting team to generate GAAP compliant financial statements
• Detailed review of month end reconciliations and transactions
• Complete robust standard cost and purchase price variance analysis and reporting
• Understand and maintain auditable documentation of the inventory accounting processes
• Review and analyze inventory movement and valuation to ensure financial reporting accuracy
• Perform monthly, quarterly, and annual close activities including account reconciliations
• Support Cost of Goods Sold budgeting process partnering with financial planning and analysis
• Develop standard costs for material and labor cross functionally with the Sourcing and Operations team.

• Accounting Systems & Processes
• Act as the dedicated financial accounting implementation resource for systems upgrades
• Document and improve internal process flows and controls

• Day-to-Day Accounting Operations
• Manage various projects and administrative aspects of the business
• Maintain current knowledge of accounting standards to ensure that all accounting transactions are conducted in compliance with US GAAP
• Cross functional teaming in support of other department’s needs to drive business
• Ability to sustain and maintain positive relationships with all business partners (internal & external) while projecting a professional image and representing the Company’s Culture

What You Will Need

• Bachelor’s degree in Accounting, Finance, or a related field; CPA certification required
• Minimum of 7 years of progressive accounting experience, with at least 3 years in a managerial role.
• Strong knowledge of GAAP, regulatory compliance, and financial reporting standards.
• Proven experience managing accounting teams and driving process improvements.
• Excellent analytical, organizational, and problem-solving skills with strong attention to detail.
• Proficiency in accounting software and advanced MS Excel skills; experience with ERP systems is a plus.
• Exceptional communication and interpersonal skills to effectively collaborate with cross-functional teams and external partners.

Who You Will Work With

Frida is an organization that values collaboration and community. As the Senior Manager, Accounting, you will work closely with Finance, Operations and Supply Chain teams.

Our Ways of Working

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.

Why You Will Love Working at Frida

• Robust health benefits including:
• Comprehensive medical, vision, and dental plans
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability
• FSA & HSA
• 401k matching up to 4% with immediate vesting.
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater.
• Flexible paid pregnancy and parental leave.
• Weekly wellness programming designed to maximize personal time and minimize time spent investing in personal care outside of work hours. This includes a variety of programming such as in-office manicures & pedicures, blowouts, massages, and carwash services.
• Dog friendly office - feel free to bring your best buddy with you to work!
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
• Exclusive employee product discounts.

EEO

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Privacy Policy

By applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy: https://frida.com/pages/fridababy-job-applicant-privacy-policy

Agency and Third-Party Submissions

Please note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes.

Fraud Disclaimer

Fridababy LLC will never request personal information (i.e. Social Security number, bank account, or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods, not unofficial platforms such as WhatsApp, Telegram, or personal email accounts. All legitimate communication will come from an official @frida.com or @fridababy.com email address or through our verified recruiting partners.

If you receive any suspicious outreach claiming to represent Fridababy LLC, please report it to frida.hr@frida.com or cyber@frida.com. Your safety and privacy is our priority.