Product Designer (AI-Native)

About the Role

We’re hiring a Senior Product Designer (AI-native) to help shape the future of fertility care. This is a high-impact, senior individual contributor role with the potential to grow into staff-level scope for the right person.

You’ll lead design for Gaia, our direct-to-consumer patient experience, helping turn it into the front door for fertility care. This is a true zero-to-one opportunity: defining patient journeys, designing AI-powered experiences, and partnering closely with product, engineering, and research to ship meaningful outcomes for patients.

In addition to owning Gaia’s patient experience, you’ll also serve as a design partner to product pods working on employer- and clinic-facing products.

What You’ll Do

Own and evolve our patient-facing experience

• Design and ship end-to-end patient journeys, from onboarding through ongoing care

• Build zero-to-one patient education and decision-support experiences

• Design AI-powered concierge and chat experiences that feel trustworthy, empathetic, and human

• Improve clarity and usability around insurance and benefits flows

• Continuously raise the bar on trust, confidence, and conversion for DTC patients

Be a strategic product partner

• Work closely with Product Managers and Engineers as a full product owner, not just a delivery designer

• Partner with other product pods on employer- and clinic-facing tools as needed

• Use research (qualitative and quantitative) to inform design decisions and validate solutions

Design with leverage

• Use AI tools and workflows to increase velocity and impact

• Balance speed with quality, knowing when to go deep and when to ship and learn

• Advocate for strong design craft while staying pragmatic and outcome-oriented

What Success Looks Like (6–12 Months)

• Gaia is clearly positioned as the front door for fertility care

• Patients feel informed, supported, and confident in their decisions

• AI-powered experiences are intuitive, helpful, and trusted

• Conversion and engagement for DTC patients measurably improve

• Product teams see you as a thought partner and design leader

What We’re Looking For

Must-Have

• 3+ years of experience as a Product Designer building user-facing software products

• Experience leveraging AI in the design process, and comfortability with AI tools

• Experience shipping large features or owning substantial product surface areas

• Strong end-to-end product design skills (discovery → execution → iteration)

• Hands-on experience leading or conducting user research

• Excellent taste and a passion for consumer-grade design quality

• be able to work from our office in Manhattan 3 days a week

Nice-to-Have

• Experience in health tech or regulated consumer products

• Frontend engineering experience or comfort building prototypes / agents

• Prior experience designing AI-driven or conversational interfaces

• If you think this role is made for you, email rosa@gaia.family with 3 bullet points as to why and a link to what you're most proud of having built

Backgrounds That Tend to Work Well Here

• Designers from strong consumer or health-tech companies

• Designers who have thrived in startup environments and owned ambiguous problems

Less Ideal Fits

• Agency-only backgrounds

• Designers with exclusively large-company experience and no startup exposure

• Visual designers without hands-on product design experience

Why Join

• Own a mission-critical product experience with real patient impact

• Work directly with product and engineering leadership

• Design AI-native experiences at an early, formative stage

• Competitive compensation including base salary, bonus, and equity

• Hybrid NYC work environment with a highly collaborative product team

Compensation Range: $130K - $160K