Norms

getnorms.com

Norms is a modern self-care start-up on a mission to normalize the conversation and treatment of common yet highly stigmatized personal health conditions. We’re starting with hemorrhoids and will be moving from the butt to the gut (and beyond). Our shame-free selection of maximum-strength, FDA-compliant hemorrhoid relief products combine medical efficacy with modern brand clarity to replace shame and confusion with support and straightforward care. Founded by serial entrepreneur Joshua Katz and co-founder Carli Roth, with medical guidance from double board-certified gastroenterologist Dr. Wendi LeBrett, Norms makes serious medicine, simple and the so-called ‘unmentionables” not just mentionable, but manageable.