Job Title: Marketing Lead – Organic Growth & Brand

Company: ProMom Inc.

Location: Remote (U.S. preferred, San Diego bonus)

Commitment: 10–20 hrs/week | Part-time

Reports to: CEO

About ProMom

ProMom is the AI-powered co-pilot for modern motherhood—the only platform supporting women from fertility through early parenting with trusted, science-backed guidance and intelligent tools. We've found product-market fit with strong organic user growth. Now we're building the brand to become the go-to resource for career-driven women navigating motherhood.

The Opportunity

You’ll lead ProMom’s organic growth, content, and brand narrative during a pivotal inflection point — working directly with the founding team to scale what’s already working. This is a strategic + hands-on role where you'll lead content, community, and brand narrative while working directly with the founding team.

In the first 90 days, success looks like:

• Launch and own ProMom’s content strategy across blog, SEO, media and expert-driven topics (fertility, pregnancy, postpartum)
• Build authentic brand presence across Instagram, LinkedIn, and Reddit
• Pitch ProMom’s story to journalists, podcasters, and creators in parenting, health, and wellness
• Set baseline growth metrics for organic acquisition, engagement, and brand reach

What You'll Do

• Content & SEO: Develop content strategy and editorial calendar focused on organic search authority; create and optimize video content and blog posts around high-intent keywords
• PR & Media Relations: Build relationships with health journalists, parenting media, and podcast hosts; pitch ProMom's story and secure media coverage
• Community & Social: Grow authentic presence on Instagram, TikTok, LinkedIn, and Reddit; engage in community conversations; create mission-aligned social content
• Brand & Narrative: Define and amplify ProMom's brand voice across channels (calm, expert, trustworthy); ensure consistent messaging
• Analytics & Reporting: Track KPIs monthly; report quarterly on organic acquisition, engagement, and brand growth

What We're Looking For

Must-have:

• 4–10 years in consumer, wellness, or healthtech marketing (B2C or femtech a plus)
• Proven organic growth skills (content, SEO, community, or earned media)
• Strong writer with ability to simplify complex ideas into relatable, trustworthy messaging
• Comfortable wearing both strategic and executional hats and using latest tools
• Fast-moving, independent, and aligned with early-stage startup pace

Nice-to-have:

• Experience in fertility, pregnancy, postpartum, or women's health marketing
• Track record building brand authority in parenting or health media
• Relationships with health journalists or podcast producers
• Startup background; experience with health tech

What We Offer

• Competitive hourly rate: $60–$70/hr
• Equity and performance upside based on experience and company trajectory
• Flexible schedule: 10–20 hrs/week, fully remote
• Direct CEO partnership: Lead strategy and execution for a mission-driven company at inflection point
• Meaningful impact: Help millions of women navigate motherhood with confidence

How to Apply

Send us your LinkedIn, portfolio, or anything that shows your work — and tell us why ProMom excites you. No formal cover letter needed. We care more about passion and proof than polish.