Marketing & Business Development Lead at Concierge Women’s Health Practice

Menlo Park, hybrid in-person & remote

ABOUT RADIANT WOMEN’S HEALTH

Radiant Women’s Health (www.radiantwomenshealthmd.com) is a boutique concierge medicine practice in Menlo Park setting a new standard of care for women. Our mission is to deliver comprehensive, evidence-based care by leading experts in women’s health, ensuring every woman feels genuinely cared for and championed as she navigates healthy aging.

We opened our flagship clinic in March 2025 in Menlo Park offering concierge primary care and gynecology under one roof, with integrated support from specialists in nutrition, pelvic floor therapy, and endocrinology. Our physicians are among the best in their fields, and we have built a practice that combines clinical excellence with a hospitality-first patient experience. We are a small, mission-driven founding team and we are growing.

ABOUT THE ROLE

We are seeking a relationship-driven marketing generalist to own our top-of-funnel growth and build our brand presence in the Bay Area. Reporting to the co-CEOs, this person will both shape and execute our marketing strategy across a broad range of channels, with a particular focus on relationship-building. This is our first marketing hire, and an opportunity for someone with a few years of broad marketing and business development experience to take on meaningful ownership and impact from day one. The role spans both outward-facing business development — building referral relationships with physicians and community partners — and hands-on marketing execution across events, PR, and digital. You will be the person who figures out what works, builds the playbook, and executes it — with real creative freedom and the full support of leadership. We are looking for someone who brings the professionalism and instincts to represent a high-touch, hospitality-oriented practice well. As we grow in the Bay Area, your scope will grow with us.

RESPONSIBILITIES

Physician and community referral network: Build and manage a referral network of local physicians, practitioners, and community partners. Own the full outreach cycle from cold contact to ongoing relationship. Organize high-touch touchpoints such as office visits, lunch-and-learns, and clinic tours. Maintain accurate records of referral relationships and activity in our CRM.

Member growth initiatives: Design and execute programs that deepen member loyalty and grow our community through word-of-mouth and relationship-based channels.

Events and community presence: Plan and host events that introduce Radiant to the community, including partnerships with local businesses and aligned practices. Own all event logistics end-to-end.

Physician brand and local PR: Identify and pursue local media opportunities that give our physicians visibility in the community — press features, conferences, podcasts, newsletters, and speaking engagements.

Organic social media: Develop and execute a social media presence (with contractor support as needed) that reflects the quality and warmth of our practice. Maintain a consistent, on-brand presence across channels and continually refine our approach based on what resonates.

Digital marketing support: Support leadership and our SEO agency on digital marketing execution, including optimizing landing pages, content, email marketing, and campaign coordination.

Member experience: Develop initiatives that deepen relationships with our members, improve their experience, and strengthen their connection to the practice.

Member Liaison collaboration: Work closely with our Member Liaison to support prospective members as they explore joining the practice.

Performance and reporting: Track budget and measure outcomes across channels; own marketing KPIs and report progress to leadership.

REQUIRED SKILLS AND ABILITIES

3-5 years of experience in a marketing or business development role

A true marketing generalist. Hands-on experience across multiple channels and the ability to execute competently across all of them

A self-starter, capable of owning and executing the marketing agenda. Highly independent and self-directed, taking full ownership of your workstreams with strong attention to detail and consistent follow-through

Background from a startup or lean team where you operated with autonomy and limited resources

A natural relationship-builder. Comfortable with cold outreach, persistent follow-up, and navigating to the right decision-maker; warm, professional, and credible representing our brand in professional and community settings

Familiarity with CRM tools (we use Pipedrive) and basic analytics

Collaborative team player who is excited to work with a small, high-impact team

Experience in hospitality, luxury, or membership-based business is strongly preferred; an understanding of high-touch client experience is central to building and maintaining our brand. Healthcare experience is a plus

Passionate about advancing women’s health

PAY

$75,000 – $95,000 annually, depending on experience

BENEFITS

Medical, dental, and vision insurance

Paid time off and holidays

401K

Opportunities for professional growth and development to further your career, particularly as our network grows

The opportunity to shape the growth of a new and growing women’s health platform with a differentiated model and excellent clinical team

LOCATION

Menlo Park, California

Full-time, hybrid in-person and remote

EQUAL EMPLOYMENT OPPORTUNITY STATEMENT

Our company provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.